Joseph Ettedgui was born in Marocco 1936, but later moved to London where he began to establish shops in the 1960's, that he later expanded globally. From a rather humble start, Ettedgui's empire at one time included over twenty stores in London, four in New York and four in Paris.

1983 Ettedgui's took his business to the next level, launching his own fashion label under his own name which quickly became a hit.

Joseph is now synonymous with basics and knits in impeccable materials and understated chic looks.