Lilly e Violetta is an italian luxury fur brand founded in 2013. The furs are produced in Italy in local fur companies that have existed for generations. Lilly e Violetta collaborate with these companies, which use the traditional time comsuming artistic techniques while Lilly e Violetta explore new innovative ideas for fur design. The fur is traded only in auctions around the world and only the best quality goes through. This means that many furs only come in a limited edition in which each component of the fur is chosen for its softness and lightness.