Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy blond hair. Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow has a complete range of new technologies that resolve problems associated with color-treated hair….including dreaded roots… and amp up the "wow factor!" everyday

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