Parisian Vetements, the brand on everyone's lips at the moment, is spearheaded by Georgian Demna Gvasalia, along with six other anonymous designers, forming a design collective with earlier employment at Maison Margiela, Louis Vuitton and other large houses. Drawing inspiration from a 'grungy aesthetic' usually not associated with high fashion, the collective has, along with a refreshing take on contemporary cuts and oversized silhouettes, made themselves one of the most talked about, and sought after, brands on the market.